
Milan Design Week 2025
Unframed Design
Tortona Rocks is celebrating its tenth anniversary with Unframed Design, breaking the mould with the traditional exhibition format and removing predefined themes to focus on creative freedom. This time, visitors are invited to experience design spontaneously and on a personal level, turning uncertainty into an opportunity for discovery.
Over the past ten years, Tortona Rocks has established itself as one of the big names in the world of contemporary design, shining a light on changes in the sector and opening up new paths for interpretation. With Unframed Design, it is holding the banner of free design high, open to endless interpretations.
The event does not propose ready-made answers, rather it fosters intuitive and authentic exploration, encouraging you to rediscover design as a form of creative expression with the capacity to entertain. This tenth edition marks a turning point, celebrating the diversity of visions and the transformative power of design thinking.
EXHIBITORS 2025

Italy
IQOS / Curious X: Sensorium Piazza
Quattrocento - Officina 31
Opificio 31, via Tortona 31

Italy
Italdesign / Connecting worlds at Fuorisalone 2025
Interspazio
Opificio 31, via Tortona 31

Switzerland
Schindler / X8 world premiere
Textile
Opificio 31, via Tortona 31

Italy
X-Bio by Buoninfante / X-ReM
Ponti
Opificio 31, via Tortona 31

Italy
AG&P greenscape / Linfa
AG&P greenscape
via Savona, 50

Italy
IKEA / Do something. Change everything.
Tenoha
via Vigevano, 18

Italy
All'Origine / Wrapped Up in Time
Otto studio
Opificio 31, via Tortona 31

Germany
GUAXS - Fascination of Glass
Officina 1
Opificio 31, via Tortona 31

Czech Republic
Glaz Bridge s.r.o. / GLASS SOUL COLLECTION
Spazio Crea
Opificio 31, via Tortona 31

Italy
Medelhan / NEXT PLACE HOTEL
Officine Savona - Greenstage
via Savona, 33/35

Italy
Livintwist / Belvedere Collection
Loftino
Opificio 31, via Tortona 31

Italy
Archiproducts Milano / À.RIA. A medium for connection
Archiproducts Milano
Opificio 31, via Tortona 31
Tortona Rocks TV

WHAT WE DOTortona Rocks is a transversal trend incubator for designer products and furniture, new technologies, installations, collectives and the creation of site-specific projects. It also promotes some of the leading brands on the international scene and carries out careful scouting activities and research to find the most innovative and promising talents. The services provided by Tortona Rocks include press office and PR activities, social media marketing, promotion and coordination.
MOREPAST EDITIONS