Italy

Peugeot

Magna Pars Milano

Via Tortona, 15

Peugeot continues to celebrate the 130th anniversary of the arrival of the very first car in Italy and this year it will be the star of the Milan Design Week with a first preview that will once again reaffirm its centuries-old vocation for innovation. A creative surprise that will amaze the audience. The exhibition will explore new horizons of design and express the values of its DNA: Allure (charm), Emotion (instinctive driving pleasure) and Excellence (quality, efficiency and uncompromising technology).