Italy

G.M.P. GROUP SRL – Brand Owner di ANTERA

Studio 31

via Tortona 31, Opificio 31

The secret launch. An unforgettable show for the long-awaited new chapter in the history of Antera, an iconic Italian automotive brand, part of G.M.P. Group.
Throughout the week, visitors will be offered a capsule show at regular intervals that will give them access to Antera’s portal. The Brand’s new product reveal will be the absolute star of the show. Spectacular lighting and sound will contribute to an extraordinary and unexpected experience.
A show ideated by Oltre Consulting and set-up designed and curated down to the last detail by the Turin-based agency Consiste.