budbrand is the project which will allow this to happen for the next generation of budding Japanese creators. The setting is the world’s largest interior trade fair (Milano Design Week) held in April every year in Milano, Italy. During this time in Milano, people visiting from all over the world will be able to directly feel the creators’ free ideas and expression within their Japanese designs. The stimulation and new world outlook they gain will surely influence the future of Japanese design culture. budbrand hopes those who participate can learn from this experience of being on the world stage and each bud will bloom forth as a beautiful flower.