Smania has been a high-end fashion icon in the wooden furniture sector for over 50 years. For Design Week, the Italian company launches the DADO collection designed by Giuseppe Viganò, a reinterpretation of an iconic Smania bedroom. This historic company was established in 1967, when Alberto Smania designed his first table in his small artisanal workshop, which produced cast railings and gates, using unconventional materials, like iron scraps and exclusive moulds. His passion for beauty drove him to create a complete Smania home collection that included tables,
bookshelves, upholstered furnishings and accessories. Even today, Smania’s owner and Chief Executive Officer, Francesco Snaidero, still believes in maintaining the ‘carpentry’ qualities of the company’s products because “no machine can ever replace the skilled hands of the people who select, cut and assemble the veneers like true tailors of wood.” The success of the Italian brand lies in the fact that each piece of furniture is unique, recognisable and different from all the rest: Smania has been a high-end fashion icon in the wooden furniture sector for over 50 years.